Hearst Magazines Expands the Esquire Home Collection
New Line Extensions Unveiled at High Point
New York (October 3, 2011) – Hearst Magazines, in collaboration with licensing partner The Halo Group, is expanding the highly successful Esquire Home Collection with new offerings. The new pieces, along with the existing collection, will be showcased at the High Point International Home Furnishings Market, October 22nd - 27th, 2011 in the Four Hands showroom located in Union Square, suites E201 and P202.
The new introductions offer even more versatility and the opportunity to transform any space, large or small, to reflect the Esquire lifestyle,” said Glen Ellen Brown, vice president of Hearst Brand Development.
Highlights of the new introductions include modified versions of some of the collection’s top sellers:
The Martini Strap Armchair introduces warmth and a more casual aesthetic to a room through the use of an oak wood frame and saddle nut leather while the Martini Strap Two Seater is an expanded version of the original polished steel frame design.
Inspired by the original yet a bit more compact, the Manhattan Small Bar Trunk is as appealing to the eyes as it is functional – with designated compartments for liquor, wine, glasses and tumblers.
The Commodore Three Seater is our response to the enthusiasm for the Commodore Chair, expanded into a sofa version. Its wool reinforced with signature loden leather and stud detailing calls to mind a masculine sophistication any man would want to own.
“When Four Hands introduced the Esquire Home Collection we received a tremendous reaction to the more unique and cutting edge designs,” said Matthew Briggs, CEO and President of Four Hands. “The new introductions at High Point play off the star performers and will round out the collection nicely.”
New introductions also include the Esquire Art Collection by Trowbridge. For the first time ever, select illustrations and photographs from Esquire’s vast archives have been reproduced to create this unique offering. Delivering the finishing touches for the home of any modern man, select works will be on display in the Four Hands Showroom.
For close to 80 years, Esquire has helped its readers understand and navigate the world – from style and great design to women and politics. Esquire has set a standard, and the new furniture collection is a natural extension of that mission. With men’s increased influence on home purchase decisions, the concept behind Esquire Home is more relevant than ever.
Esquire Home furniture is distributed exclusively by Four Hands in the US. For more information and retail availability visit: www.esquirehomecollection.com or call 1-866-654-9433.
Suggested retail prices* for the new introductions are as are as follows: $3,895 for the Martini Strap Two Seater; $2,195 for the Martini Strap Armchair in the oak and linen; $2,995 for the Commodore Three Seater and $1,195 for theManhattan Small Bar Trunk.
*Suggested retail prices vary depending on materials and fabrications.
ABOUT HEARST BRAND DEVELOPMENT
Hearst Brand Development is the division of Hearst Magazines responsible for translating the equities of the company's magazine portfolio into brand-enhancing lifestyle product collections. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire andSeventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
Esquire (www.esquire.com), published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 14 years, it has won a total of 15 National Magazine Awards. Its Web site and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 20 editions around the world.
The Halo Group has been at the forefront of innovation in the furniture industry since it was established in Britain in 1976. The Group is a world leader in the luxury furniture and lifestyle market servicing a global appetite for exquisite hand-crafted furniture and accessories. Halo Licensing is the private label arm of the Halo Group. In partnership with international brands and global corporations, Halo Licensing offers brand extension solutions including design, manufacturing and distribution, allowing us to bring exciting new branded collections to the market.
ABOUT FOUR HANDS
Four Hands, based in Austin, Texas is a global manufacturer and wholesaler of home furnishings. The company, which celebrated its 15th year in business in 2010, sells to hundreds of small and large retailers around the globe. As a three-time winner of Inc. Magazine's "Top 500 Fastest Growing Private Companies," and a back-to-back winner of Texas Monthly's "Best Companies to Work for in Texas," Four Hands is one of the most dynamic companies in the furniture industry today. The company also has been named to the Initiative for a Competitive Inner City/Business Week’s Top 100 list for six consecutive years. Four Hands has showrooms in High Point, NC; Atlanta; Las Vegas and Austin.