Upgrades Include Integrated MyMarket, Social Media Log-Ins
High Point, NC, July 16, 2012 — The High Point Market has revamped its website (highpointmarket.org), adding new tools and features to help buyers better plan and navigate Market, and to help exhibitors promote themselves to attendees.
The new High Point Market site makes it easier for marketgoers to create their schedule right on the website, using social media log-ins like Facebook and Twitter accounts, eliminating the need for new user IDs and passwords to remember. Once buyers have logged in, they can begin to create their Market plan by adding events and exhibitors, writing and storing notes and reminders, sorting their plan by building or shuttle stop, and printing lists in their preferred order. Easy to access and easy to use on any mobile device, MyMarket keeps buyers and exhibitors connected.
For exhibitors, the new site offers upgrades and enhancements to help them grab the attention of buyers and designers. Each company that shows at Market can gain Facebook “likes” and Twitter followers directly from its profile page on the site – High Point Market is one of the first trade shows in the country to feature that on its site. Companies can also add logos, descriptions, Twitter and RSS feeds, YouTube videos, and press releases. All releases will also be featured in the new Press Center on the site. These new tools are free for Market exhibitors.
“The revamped website, featuring an integrated MyMarket, streamlines and enhances the Market experience and makes it more successful for attendees,” says Tom Conley, president and CEO of the High Point Market Authority. “The additions and upgrades to the Market site allow buyers to get a head-start with Market plans before they head to High Point, and they provide important tools to help exhibitors market themselves to buyers, designers, and the media.”
Each week, tens of thousands of buyers visit highpointmarket.org to plan their Market schedules. With unique content, easy-to-use tools, and in-depth information about the High Point Market and the industry, it has become the go-to site for home fashion experts.
“This is just the first phase in our long-term plan to add tools and information that will help buyers navigate and shop the world’s home for home furnishings,” says Conley. “Each Market, we will offer upgrades and fresh ideas to help make the High Point Market even more profitable for all of our attendees and exhibitors.”
SOURCE: High Point Market Authority