April 11, 2013 – Luonto, the Finnish furniture company that has brought its green ideas and custom-made, high quality craftsmanship to the US furniture market, is updating their showroom at 220 Elm, a sign of their long term commitment to the High Point Market.
Located at 220 Elm Street in High Point, North Carolina, the 3,500-square-foot space marks the beginning of a new era for the brand in the US. Since its inaugural exhibition at High Point in October 2012, Luonto has seen a great response to the Scandinavian brand manufactured in Finland by Pohjanmaan Kaluste Oy. The newly designed showroom will celebrate Luonto’s ecological roots and tradition with innovative products and unmatched Scandinavian design.
Envisioned by the Luonto design team, the updated showroom exudes Scandinavian luxury through an intimate home-style layout. Installations of sofas, chairs, and accessories showcase a wide array of top selling and new leather and fabric upholstered products. To represent the full product offering, the showroom was designed with dedicated areas to highlight the multitude of styles and materials found throughout the Luonto furniture line.
“The opening of this updated showroom in High Point comes at a very exciting time for Luonto and better allows us to showcase our company for the US market.” said Harri Pakka, the President and CEO of Luonto USA. “We are thrilled to have the opportunity to show our customers the brand’s environmental mission, while remaining true to our commitment to design, quality and craftsmanship.”
About Luonto Furniture: Luonto Furniture is a manufacturer of hand-crafted high-quality Scandinavian furniture, the company is a division of Pohjanmaan Kaluste Oy, Scandinavia’s largest upholstery manufacturer. Luonto Furniture is known for their environmentally friendly upholstery products, materials and manufacturing process. Pohjanmaan Kaluste, in business for over 50 years, is a second-generation, family-owned manufacturer of both fabric and leather upholstery located in two state-of-the-art factories in Finland and in a LEED certified warehouse in Greensboro North Carolina. The company is accredited ISO 9001 and ISO 14001, meeting all requirements for Quality and Environmentalism.