Ronald McDonald House Charities® Reaps Rewards From La-Z-Boy® Furniture Fans and Followers
Furniture Company to Donate One Dollar for Every New Fan on Facebook, Follower on Twitter
MONROE, Mich., Dec. 21, 2010 – The winter holidays make up a “season of giving” and this month, for every new “fan” or “follower” of La-Z-Boy on Facebook or Twitter, the company will give back to Ronald McDonald House Charities® (RMHC®). Throughout December, La-Z-Boy will donate one dollar to RMHC for every new “fan” (or “like”) on Facebook, and every new handle that follows @lazboycomfort on Twitter, up to $10,000.
“We want La-Z-Boy fans to help us show support for Ronald McDonald House Charities,” said Jennifer Sims, interactive CRM manager for La-Z-Boy. “With the help of our social media followers, we can work together to make this a happier holiday season for the families who rely so much on RMHC.”
In 2008, La-Z-Boy became the official furniture provider to RMHC nationwide, providing further comfort and enhancing the supportive environment of a Ronald McDonald House or Ronald McDonald Family Room. Ronald McDonald Houses are located near hospitals throughout the United States and are there to keep families together when their children are in the hospital – they offer strength and stability to families during their time of greatest need.
Throughout the month, La-Z-Boy will be updating their Facebook (www.facebook.com/lazboy) and Twitter (www.twitter.com/lazboycomfort) pages with a call to increase their supporter-base. In addition, the company is utilizing la-z-boy.com and their consumer database to build buzz and encourage new fans and followers. These new users will not only help raise money for RMHC, but also will have access to exclusive sneak peeks, sweepstakes, local store events and promotions, design tips, videos, RMHC news and more.
“This is an exciting campaign for La-Z-Boy that matches dollars for fans and followers – it’s a very easy way for the public to get involved and give back to a great cause, and all it takes is the click of a mouse,” said Sims.
About Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC), a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Through its global network of local Chapters in 52 countries and regions, its three core programs, the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®, and millions of dollars in grants to support children's programs worldwide, RMHC provides stability and resources to families so they can get and keep their children healthy and happy. All RMHC-supported programs provide a bridge to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow us on Twitter (@RMHC), or like us on Facebook (Facebook.com/RMHC Global).
Headquartered in Monroe, Mich., La-Z-Boy is one of the world’s leading residential furniture producers. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. Live Life Comfortably℠" ;