Surya Debuts Lighting E-Catalog
Streamlined navigation and interactive features simplify product selection
CARTERSVILLE, Ga. — July 13, 2016 — Surya has launched a new lighting e-catalog, which is now available on surya.com. The digital catalog was created to make it even easier for buyers and designers to shop Surya’s growing lighting collection, and will be updated regularly as new designs are added to the line.
The 48-page catalog opens with a specially curated selection of Surya’s newest lamp introductions followed by dedicated sections for table, task and floor lamps. Each product image is accompanied by detailed product information and includes a clickable link that takes the viewer to the corresponding product page on surya.com, where additional details and inventory status can be accessed.
“As we continue to expand our lighting offering, we wanted to give our customers an efficient and visually engaging way to browse our broad assortment of lamps,” said John Haste, senior vice president of business development, Surya. “The ability to click on a lamp and then automatically be directed to that product on the Surya website creates a truly seamless shopping experience. Buyers and designers are able to quickly locate the lamps they’re looking for and place an order without going through multiple steps. It’s all about making our customers’ lives as easy as possible.”
Artfully appointed lifestyle photography provides design inspiration and helps the viewer to visualize the lamps in different living environments. Features include a ‘Page Overview’ function for easy navigation to the desired section within the catalog and the ability to download a PDF version of the catalog for quick reference.
The lighting e-catalog can be accessed at www.surya.com/ecatalog/lighting. Surya’s spring 2016 e-catalog, which features the brand’s complete range of accessories, is available at www.surya.com/ecatalog.
Summer market attendees are invited to see Surya’s lighting collection in person in Atlanta (AmericasMart 11-A-1) or Las Vegas (WMC C400) from 8 a.m. to 8 p.m. daily. A complimentary hot catered breakfast and lunch will be served each day, along with hors d’oeuvres and cocktails each afternoon beginning at 4 p.m.
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 50,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visit www.surya.com.